About Tour de Latitude


Latitude and Marks & Spencer are excited to present an adventurous way of travelling to the festival in 2012 – the Tour de Latitude!  This initiative is set to encourage festival goers to reduce their carbon footprint by cycling their way to the festival in Suffolk, whilst raising funds for the charity Kenyan Orphan Project which supports orphans and vulnerable children in Kenya and Julie's Bicycle who help make environmental sustainability intrinsic to the creative industries.


The aptly named Tour de Latitude will take place on the first day of the festival Thursday 12th July, giving festival goers the chance to get from one of the three start points along the route, on a tour of country villages from London to the Latitude site, before the entertainment begins in the evening.


The furthest starting point is Hackney in London, a beautiful 113 miles from Latitude with an estimated journey time of 8-12 hours, a challenging ride. The second starting point is half the London distance, leaving from Sudbury near Colchester, 55 miles from the festival with an estimated journey time of 3-5 hours, while the final starting point is Ipswich, 35 miles from Henham Park estimated at 2-4 hours.

All three routes are very scenic, with little/if any small hills, so all levels and abilities are invited to take part in Tour de Latitude. The route will be sign posted, with bicycle mechanics, cycle guides, emergency response, and free food every step of the way. Cyclists’ baggage will be transported separately and cyclists will have their bikes securely stored at the festival on arrival.


Upon arrival at your selected we tag and check you in, with your baggage and your bike. All participants are given an official event t-shirt designed by Hackney’s very own Amy Flueriot.
When all have arrived at the start the atmosphere builds and we begin the countdown. Departing in groups of the same ability we roll out two by two.

On the ride, there will be a rest stop every 20 miles for participants to have a break with full facilities, and food and refreshments courtesy of Marks & Spencer will be provided. The rest stops will also have free wifi for smart phone users to check in and update their supporters on their progress.
You are backed up with support vehicles equipped with bicycle mechanics and first aid personnel. Every turn on the route is sign posted for your convenience. Our safety marshals are dotted along the route to make other road users aware and to cheer you on.

Upon arrival at the festival, cyclists will be greeted by their welcome team and treated to a free massage and optional ice bath. Hot showers, food and drinks will also be provided to ensure participants are fully refreshed for the festival weekend.
Your bags are waiting for collection and you will be presented with a weekend pass to the festival and a bus ticket home. We will also load up your bike and bring it back to the origin

There are 3 great ways of getting involved with Tour de Latitude. We have an option to suit everyone departing from 3 different start points.
Online Registration now open RIGHT HERE where you will be asked to pay a £50 registration fee that covers the cost of First class cycle support and secures your place on the Tour de Latitude.

Full pack participants will need to raise £350 which covers the cost of registration, support, logistics, a weekend festival ticket, a £78.75 donation to Kenyan Orphan Project and a £26.25 donation to Julie’s Bicycle.

The organisers of Latitude, Festival Republic, will donate an additional £75 for every participant who starts at Hackney, £35 per participant starting from Sudbury and £25 per participant starting from Ipswich. This donation will be split 75% to KOP and 25% to Julie’s Bicycle, providing participants reach their fundraising target and complete the challenge. If cyclists raise in excess of the target fund then any extra monies raised will also be split 75% to KOP and 25% to Julie’s Bicycle.

Give2go Support: Fund Raising & Training
In the lead up to the bike ride, there will be online support with advice on training and fund raising. Participants will also be able to meet and greet fellow cyclists in advance, with dedicated social networking facilities available for all.

All the help you need is right here. Give2Go are on hand every step of the way. We have built this fantastic online fund raising facility so that you can raise as much money as possible for our charity beneficiary's projects. We have set minimum fund raising requirements but its your choice with how far you can take it!
Upon signing up you will get your own Give2Go profile. Here you can manage your challenge. The profile has a live display of your fund raising progress and all costs are displayed in a clear and transparent manner. There is an instant donation facility that will update every time a donation is made. There is also a Fund Raising tool box with all the help and resources that you will need.
There are also full social networking facilities for you to communicate with fellow participants and fund raiser supporters. You can share photo's, chat, promote your own page, plan training and much more
Give2Go exist to support cyclists and fund raisers so no matter what you are doing for Tour de Latitude we are here to help. We are experts in both fields and are waiting for your call or email support@give2go.co.uk or call 020 3368 3608


Tour de Latitude is an initiative set up by Festival Republic Managing Director Melvin Benn who in 2010 helped raise funds for Kenyan Orphan Project by cycling 435 kilometres with eight other members of the Festival Republic Team. Melvin said: “We had an amazing five days cycling and two days of project visiting and the pain of the ride soon disappeared when we saw the reward it would bring to such vulnerable children.”

Steve Sharp, Executive Director of Marketing at M&S, said: “We’re thrilled to be working with Latitude this summer to encourage festival goers to get on a bike and support this great cause. It’s a fun and easy way of making your journey down to the sights and sounds of Latitude – and I’m delighted to be doing my part by biking the Sudbury leg of the trip.”

The Kenyan Orphan project is a charity registered in England and Wales (118528)


020 3368 3608

Give2Go are the market leader in event related cycling tours having planned and managed events, not only in the UK and Ireland, but also in New Zealand, Europe, North America and South America.  Our experience is vast in cycling through the world's best and most challenging conditions.
Give2go are also providing for headline events such as the Electric Picnic Festival, Body & Soul Festival, Galway Races, Latitude Festival, The Big Chill, Lions 2013 and the Rugby World Cup.
As a company we always strive to make our events stand out and add element of fun and participation while managing all safety and risk elements.

brian mcdermott

Event Coordinator

Contact email: brian@give2go.co.uk

kevin hillier

Logistics and Design

Contact email: kevin@give2go.co.uk

gary notley

Financial Administration

Contact email: gary@give2go.co.uk

brian heavey

Participant Support and Social media

Contact email: support@give2go.co.uk
Direct line: 020 3368 3608


Ground Network Coordinator

Contact email: afleuriot@give2go.co.uk


Health and Safety & Local Authority Management

Contact email: pwalsh@give2go.co.uk